“My journey has been full of excitement and thrills, and I am committed to only looking ahead,” says Sharad while talking about his vision for Update.”
The Co-Founder & MD of the Update Group, Sharad Alwe is both a visionary and a Media Guru. His creative skills are a perfect complement to his long – standing experience in marketing. Finance, operations, projects management, research, consultation and production.
A true – Blue entrepreneur with the knack of converging ideas into productive business models, Sharad was inspired to start Update because of a small article about the immense potential of a then – unknown, disorganized entity called the cable industry (Brand Equity, 1991).
Along with his partner, Sharad created Update Advertising & Marketing Pvt Ltd to monetize the local retail advertising business, they set up India’s first cable advertising agency when cable was at an infant stage in the whole country the so called ‘Black Box’ for advertises.
The two partners have helped set industry benchmarks like OTS, Channel distribution, Fiber to Home technology and many more.
“I believe in enhancing credibility by building trust and maximizing transparency says Harvinder Singh Bindra.”
The Co – Founder & MD of the Update Group, Mr. Harvinder Singh Bindra has been the backbone of the company’s success. His skills set in Operations Management, Project Management, Crisis Management, and Networking have enabled Update to grow from strength to strength.
Mr. Harvinder Singh Bindra spearheaded the commissioning of Mumbai’s first and Asia’s largest CATV head- end for IndusInd Media & Communications Ltd. A season CATV professional, he specializes in building and expanding networks and also building world-class Fiber Optic Networks which are truly scalable.
Mr. Harvinder Singh Bindra and his team manage more than 500 MSO's in the country to ensure the brand communication reaches consumer homes seamlessly.
Sharad Alwe and Harvinder Singh Bindra, are childhood buddies or brothers. They have set an example for those who ‘Dare to Dream big’. And, with 30 years of media experience, these media veterans surely know how to keep up with the pace of the ever – growing media industry.
They have brought trust and method to the cable industry by pioneering ‘Measurement & Monitoring’ through Third party (TAM)and Real – Cable monitoring.
Managing Partner
Gaurish will be responsible for providing strategic , financial & operational leadership and will be responsible for overall National Sales and will work closely with Sharad Alwe Co founder of Update Geotarget. He will drive the relationships across clients and media agencies pan India and will also lead the key strategic alliances that Update Geotarget is planning aggressively in the market to open up new categories to expand the client base.
Gaurish comes with a rich experience spanning almost 30 years and is one of the few media professionals who has worked in Media Agency, Client side and Media Sales . He started his career with Clea advertising in 1994 and then joined Fulcrum – which was the AOR for Hindustan Unilever in 1996. After 9 years in Fulcrum & then subsequently in Group M, he moved to BCCL heading sales for Magazines and then onto to the client side in Reliance ADAG. He has spearheaded the revenue functions nationally for media houses like Midday, Sakal and finally heading language brands for BCCL .
He was a strategic consultant to Mumbai based agencies like 361 Degree Entertainment , Adventure Advertising Pvt Ltd , Gracious Communications Pvt Ltd and the vibrant radio station in Delhi HIT FM.
A avid sports enthusiast and a theatre person, he also pursued his passion in films by co producing a Marathi film “ The Silence “ in 2017.
Marketing Head
Over three decades of expertise in Marketing, Brand Planning, Strategic Media/Digital Planning/E-commerce management. Bhupesh expertise worked with multiple categories such as FMCG, Banking, Insurance, E-commerce, Consumer electronics, and Real estate. Bhupesh also helped to launch two start-up companies: Krishna Dairy and Ganpati Herbals Care Pvt Ltd.
Bhupesh worked Previously with GroupM (founder member of setting up Mediaedge CIA in India & Head of CTG Verticals), Lintas India Ltd, Carat Media Services, R.K.Swamy, Trikaya Grey, and worked with Zydus Wellness Ltd as Marketing Head. Bhupesh has managed the Strategic Media Planning and buying for top-notch MNC/India companies including- HUL, ITC Food Ltd, IPL, Raymonds, Marico Industries Ltd., HDFC Standard Life, Cadbury India Ltd., Pidilite India Ltd., Asian Paint, Nivea India Ltd, Honda Motors, Times Now etc.
Vice President – Media Sales
Passionate and enthusiastic, Sunil is a highly – skilled communicator, with a knack for onboarding clients and driving conversions. Having spent almost two decades in media sales, Sunil has a deep understanding of what drives brands and categories to success. An avid traveller, Sunil understands Indian culture and consumers well, and this helps with even stronger customer engagement strategies