WHO DO WE HELP?
Brands. Agencies. And everything in between. We’ve got something for everybody.
- 2500+ Narrowcast FTA Channels
- Geotarget Basis State, SCR, District and Cities
- Slice and Dice Segments Basis Location and Behaviour
- Engaging and Impactful Ad Formats
- Maximum Reach with Minimum Spillover
- 100% Availability Pan India
- High Quality Regional, Relatable and Relevant Content
- Niche Targeting
- Personalisation of Brand Message
- High Audience Engagement
- Diverse and Multi-Lingual Content
NTO 2019 – A BIG BOOST FOR HYPERLOCAL FTA CHANNELS
- 2019 has seen a wave of change in the way content is consumed in India.
- The New Tariff Order on TV has now given power back to the viewer.
- Earlier, viewers had to pay a flat fee to access over 600 channels.
- Post NTO, availability of these channels dropped to 130 (100 FTA and 30 Pay Channels). People pick limited Pay Channels.
- As a result, household connectivity of many satellite GEC/MOVIES/News channels dropped by 60%.
- Update Geotarget maintains 100% availability across 120 Mn Households PAN India, with inventory on 2500 cross-content channels.
- In the FTA Pack, 25 Cable Channels (Update Inventory) are Mandatory.