Meet the team

Sharad Alwe

The Co-Founder & MD of the Update Group, Sharad Alwe is both a visionary and a Media Guru. His creative skills are a perfect complement to his long-standing experience in Marketing, Finance, Operations, Project Management, Research, Consultation and Production.

A true-blue entrepreneur with the knack of converging ideas into productive business models, Sharad was inspired to start Update because of a small article about the immense potential of a then-unknown, disorganized entity called the cable industry (Brand Equity, 1991).

Along with his partner, Sharad created Update Advertising & Marketing Pvt. Ltd to monetize the local retail advertising business. They set up India’s first Cable Advertising agency when Cable was at an infant stage in the whole country – the so-called ‘Black Box’ for advertisers.

The two partners have helped set industry benchmarks like OTS, Channel distribution, Fiber to Home technology and many more.

“My journey has been full of excitement and thrills and I am committed to only looking ahead,” says Sharad while talking about his vision for Update.

Harvinder Singh Bindra

The Co-Founder & MD of the Update Group, Mr. Harvinder Singh Bindra has been the backbone of the company’s success. His skill sets in Operations Management, Project Management, Crisis Management and networking have enabled Update to grow from strength to strength.

Mr. Harvinder Singh Bindra spearheaded the commissioning of Mumbai’s first and Asia’s largest CATV head-end for IndusInd Media & Communications Ltd. A seasoned CATV professional, he specializes in building and expanding networks and also building world-class Fiber Optic Networks which are truly scalable.

He believes in enhancing credibility by building trust and maximizing transparency.

Mr. Harvinder Singh Bindra and his team manage more than 500 MSOs in the country to ensure the brand communication reaches consumer homes seamlessly.

The Dynamic Duo

Sharad Alwe and Harvinder Singh Bindra, are childhood buddies or brothers. They have set an example for those who ‘dare to dream big.’ And, with 30 years of media experience, these media veterans surely know how to keep up with the pace of the ever-growing media industry.

They have brought trust and method to the cable industry by pioneering ‘Measurement & Monitoring’ through Third Party (TAM) and Real-Time Cable monitoring.

Our Team

Prabeer Patankar
President - National Media Sales

An IIM-Kolkata management graduate, Prabeer has over two decades of experience in media sales, brand associations and hyperlocal channels. A lead-conversion champion, Prabeer ensures that his team focuses on strategic planning and data-driven solutions, helping clients consistently achieve their business goals. Always calm and composed, Prabeer is a true tech-junkie, and his personality shines brightly through his excellent photography skills.

Sunil Korhalkar
Vice President - Media Sales

Passionate and enthusiastic, Sunil is a highly-skilled communicator, with a knack for onboarding clients and driving conversions. Having spent almost two decades in media sales, Sunil has a deep understanding of what drives brands and categories to success. An avid traveller, Sunil understands Indian culture and consumers well, and this helps with even stronger customer engagement strategies.

Salil G. Mahadeshwar
Head - Marketing Strategy
Young, dynamic, and highly driven, with a decade of experience in the best media agencies in India, Salil has spearheaded media strategy for top tier FMCG and broadcasting categories. His deep understanding on media buying and strategic planning has helped brands achieve their business goals with the highest ROI. An avid sportsperson, setting goals and hitting them out of the park comes naturally to him, contributing organically to customer success.
Aniruddha Joshi
AVP - Digital Business

A proud 'salesman' with a demonstrated history of working in the mainstream as well as digital marketing industry. Having worked with a media giant and two top tier Ad agencies in the country, Aniruddha has a strong understanding of FMCG, BFSI, Healthcare and B2B spaces.