The Co-Founder & MD of the Update Group, Sharad Alwe is both a visionary and a Media Guru. His creative skills are a perfect complement to his long-standing experience in Marketing, Finance, Operations, Project Management, Research, Consultation and Production.
A true-blue entrepreneur with the knack of converging ideas into productive business models, Sharad was inspired to start Update because of a small article about the immense potential of a then-unknown, disorganized entity called the cable industry (Brand Equity, 1991).
Along with his partner, Sharad created Update Advertising & Marketing Pvt. Ltd to monetize the local retail advertising business. They set up India’s first Cable Advertising agency when Cable was at an infant stage in the whole country – the so-called ‘Black Box’ for advertisers.
The two partners have helped set industry benchmarks like OTS, Channel distribution, Fiber to Home technology and many more.
“My journey has been full of excitement and thrills and I am committed to only looking ahead,” says Sharad while talking about his vision for Update.