Geo-targeted advertising: The time has come
- July 16, 2019
- /
- Television Post
In the last ten years, the world of advertising has made huge strides, has seen disruptions, and has created many challenges...
Why is geo-targeting a need for the Indian advertising industry of today? : Sharad Alwe, Managing Director, UPDATE Advertising
- April 19, 2019
- /
- Dailyhunt
'What men! Which side you supporting?' 'Jeetenge toh hum, miyan!' 'Dei! Whistle podu for my team!' This is India. It's watching cricket religiously. And...
Why is geo-targeting a need for the Indian advertising industry of today? : Sharad Alwe, Managing Director, UPDATE Advertising
- April 17, 2019
- /
- Medianews4u
‘What men! Which side you supporting?’ ‘Jeetenge toh hum, miyan!’ ‘Dei! Whistle podu for my team!’ This is India. It’s watching...
50 crore on elections by political parties
- April 14, 2019
- /
- India Legal Live
Modi’s New Outreach: Ever since he became PM in 2014, the biggest negative regarding Modi’s governance style has been his disdain...
Cable TV channels expected to get political ads worth almost Rs 50 crore this election
- April 4, 2019
- /
- Exchange4media
Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014...
2019 Elections: Local Cable Channels Could Mint Rs 50 Crore
- April 4, 2019
- /
- Odisha Bytes
New Delhi: Cable channels in local languages are set to rake in the moolah this election season, as the industry expects...
Political parties may spend Rs 50 cr on local cable channels for elections
- March 11, 2019
- /
- Business Standard
Political parties use these news channels, along with entertainment channels, to promote themselves and their election agenda. Given the proliferation of cable...
Update Advertising eyes growth in Rs 50 cr organised cable advertising segment
- February 19, 2019
- /
- Television Post
MUMBAI: The cable advertising market in India is estimated to be around Rs 50 crore and is expected to grow faster...
AD AGENCIES EXPECT REALLOCATION OF BUDGETS POST TRAI TARIFF ORDER IMPLEMENTATION
- January 29, 2019
- /
- IndianTelevision.com
MUMBAI: Since the Telecom Regulatory Authority of India (TRAI) has announced its , making it mandatory for TV channels to keep...